![]() Before the Google Chrome Ad blocker was even released, Google says 42% of sites with intrusive adverts have already made changes to bring their sites in line with Better Ads standards. ![]() Google reports that the threat of ad blocking has already had a positive effect. The aim of the Google Chrome Ad blocker is not to block advertisements, but to urge site owners to adhere to Better Ads standards. Those websites will have the adverts blocked, although visitors will be given the option of loading adverts on that site. Site owners that ignore the warning and fail to take action will have their sites added to a list of failed sites. ![]() If the above standards are violated the site get a warning and will be given 30 days to take action. Google says when 7.5% of ads on a site violate the standards the filter will kick in. If the page has none of the above ad categories, no action will be taken. Google Chrome assesses webpages against these standards. There are eight categories covering mobile advertising: Popup ads, prestitial ads (where ads are loaded before content), prestitial ads with countdowns, flashing animated ads, auto-playing videos with sound, full screen scrollover ads, large sticky ads, and an ad density higher than 30%. These standards include four types of ads for Desktop users: Popup ads, auto-playing videos with sound, prestitial ads with countdowns, and large sticky ads. The Coalition for Better Ads has identified ad experiences that rank the lowest across a range of experience factors and has set a bar for what is acceptable. ![]() One of the first checks performed by Google is whether adverts on a webpage violate the standards set by the Coalition for Better Ads – A groups of trade organizations and online media companies committed to improving the online experience for Internet users. ![]() Those are naturally subjective terms, so how will Google determine what constitutes ‘intrusive’? Google makes a considerable amount of money from advertising, so the Google Chrome Ad blocker will not block all adverts, only those that are deemed to be intrusive and annoying. What Will the Google Chrome Ad Blocker Block? The new feature of Chrome means intrusive adverts can now be blocked by users if they so wish. It has taken some time, and Google did not want to have to take action, but finally the Google Chrome Ad blocker has been released. ![]()
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